In the making :). Lotto Club America was founded in April 2016 as a partner of Lotto Sport USA, who holds the franchise rights to selling Lotto apparel in the United States and Canada.

As a company, Lotto was established in 1973 by the Caberlotto family (who were the owners of the football team F.C. Treviso) in Montebelluna, northern Italy, the world center of footwear manufacturing. In June 1973, Lotto made its debut as a sports footwear manufacturer. Tennis shoes signaled the beginning of production, followed by models for basketball,volleyballathletics and football.